If you are a newbie on digital marketing, then you are probably wondering how to start your digital marketing plans? First of all before starting any digital marketing campaign, let’s first start the the basic. Here are 3 tips to jumpstart your digital marketing plan.
1. Create a website
Why do you need a website? when it comes to social media, you are limited in terms of the format,template and others. A full website gives your the flexibility, full customizability of what your needs are. It’s obvious, it’s your most basic online presence, it’s accessible 24/7, it will be your home base. This will be your channel to create database or customer audience.
Good news! There are actually a number of free website builders: wordpress, blogspot, wix, etc(check out comparison of website builders here. If you want a more professional site, you can start with freelancers that would get you around Php 10,000(check out fiverr). But for sites done by agencies, it can go as high as six figures. 🙂
If you want a more professional website, check out: How much does a website cost in the Philippines? – Website development calculator
2. Use social media to drive traffic
In the absence of advertising, you create content that is shareable. If you observe online, one of the effective content is “meme’s”. You need to create content that will be useful for your audience. One tip is can give you with regards to content is having a strong emotional connection. We have seen this with Jollibee’s valentine campaign, Mlhuiller pera padala and many more.
You can also tap to influencers to promote your product/service. These influencers need not necessarily be celebrities, in fact some of the non celebrity influencers have more followers than celebrities. It would be also good to have a good relationship
3. Just do it
Just keep on building your content, your database and bringing in traffic to your website. No website becomes an overnight success. Website takes time, there is constant improvement with site optimization, fresh new contents, ranking on SEO. In the end your content will always be the number one factor driving traffic to your site. Just focus on pushing out fresh new content on your website and your audience will soon follow.
