Date: May 25, 2019
Time: 1:30 – 5:00 PM
Venue: Torre Venezia, 170 Timog Avenue Quezon City

Time Program
1:00 – 1:45 PM Registration
1:45 – 3:30 PM State of digital

  • Understanding state of Digital in the Philippines
  • Is retail ready for the eCommerce revolution?
    • eCommerce in the Philippines
    • Considerations in setting up your own online store
    • My personal learnings running your own online store

    Do you really need an influencer?

    • Understanding what is an influencer
    • Basic criteria in selecting influencers

    Understanding Chatbots

    • Step by step integration of Manychat to your Facebook page
    • Is chatbot sustainable? What is the future of chatbots?

    Website Development Guidelines (A must for all business owners, more than having a Facebook page)

    • How to install Google Analytics (step by step)
      • Using GA for Actionable Insights
      • Important metrics you should understand
    • Considerations in setting up your website
      • Outsourcing
      • Cost considerations
      • Others
3:30 – 4:00 PM Break
4:00 – 5:00 PM Design Thinking

  • UI vs UX
  • How do we apply design thinking?
  • Best Practice

Understanding Digital Marketing

  • Key principles in digital marketing
  • How do you start your digital marketing strategy?
  • How do you synergize digital to your business?

Email Marketing

  • Types of Email Marketing
  • How to create the perfect email?

Social Media

  • Roles of social media
  • Do you need to be in all social media accounts?
  • How do you use social media for your business
  • Facebook ads basics
    • How to setup your first Facebook Ad

SEO 101

  • 10 checklist for securing your website with SEO
    What is SEO?
  • Do we need SEO?
  • How much to avail SEO services?

 

REGISTER HERE


*payment via BDO Bank Deposit, Account name: Al Sherwin Ramos-Yeo, Account Number: 001240121588

Download your Social Media Advertising Guide here

Workshop Topics:

How to create your digital marketing plan
More than ever, today’s marketers are placing the ‘digital’ at the front and center of all its processes as key to sustaining and growing the brand and business. In today’s business digital is no longer just an “add on” to your operations, it is now built together with the DNA of the business. Let’s explore how companies like Grab, Airbnb, Facebook and others have change our day to day lifestyle. Digital marketing is not just social media. There are a lot of other channels you can tap to boost your business. In here we will be discussing the different channels you can use as part of your digital marketing strategy. Brands have already captilized on digital as part of their marketing strategy. Let’s look at some case studies that made it to the top from Blendtec, Coke, Cebu Pacific and more!

What is next for eCommerce?
How has ecommerce evolved? from group buying sites, instagram shops, online shopping, marketplace, buy and sell and more. We look deeper from a single channel approach to a omni channel ecosystem.

 New Technologies
How do we use AI for our business? is chatbot the future of customer service?

Business case
Brands have already captilized on digital as part of their marketing strategy. Let’s look at some case studies that made it to the top from Blendtec, Coke, Cebu Pacific and more!

Registration Fee

(includes food, certificate)
Early Bird Rate: Php 1,500 (until April 25 only)
Buddy Rate: Php 1,800/pax
Regular Rate: Php 2,300
Walkin Rate: Php 2,500
Student Discount: Php 750 (provide valid ID or proof of enrollment on event day)
Register here: (includes food, handouts, certificate)

Who Should Attend

Business owners, Exploring opportunities in digital, Digital Marketing Service Providers and those involved in digital marketing and advertising, CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe.

Our previous events can be found here:
Review from hitsandmrsph.com, click here
Digital Marketing Strategies for Business Success
Bricks to clicks: Building your first online store

Resource Speaker:

Al Sherwin C. Ramos Yeo
Chief Digital Officer
Techglimpse Digital Marketing
Linkedin Profile

Sherwin is the Digital Operations Manager of the Sky Plus Print Services Corporation. Prior to his current role, he is the Ecommerce head of ABS-CBN Corporation, and before that, as Systems Analyst of KFC Food Group Philippines.

His core strengths are rooted in innovations, marketing and analytics.

Graduated from De La Salle University with a degree on Information and Communication Technology Management. He also took up several certifications from University of Pennsylvania – The Wharton School, SPACE Program La Salle Graduate School, Google, Hubspot, Udemy and more.

He is also the founder of TECHGLIMPSE, which is a tech and digital marketing blog.

Register here: (includes food, handouts, certificate)

REGISTER HERE


*payment via BDO Bank Deposit, Account name: Al Sherwin Ramos-Yeo, Account Number: 001240121588

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