3 marketing metrics your boss actually cares about

3 marketing metrics your boss actually cares about

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through

3 basic strategies in Digital Marketing

3 basic strategies in Digital Marketing

If you are a newbie on digital marketing, then you are probably wondering how to start your digital marketing plans? First of all before starting any digital marketing campaign, let’s first start the the basic. Here are 3 tips to

Philippines’ biggest Gaming Cafe – High Grounds

Philippines’ biggest Gaming Cafe – High Grounds

High Grounds Café, the country’s first and only fully branded gaming café, takes the humble internet café and takes it to (quite literally) a higher ground. It’s a combination of a restaurant, coffee shop, and internet café all rolled into

LazadaPH CEO Plans to Make the PH a Top Country for E-Commerce

LazadaPH CEO Plans to Make the PH a Top Country for E-Commerce

First, let’s run the numbers: Lazada Philippines is the seventh most visited website in the country according to web tracking service Alexa. The site gets roughly around 2.1 million page views and 354,550 unique visitors daily according to Hypestat. Over

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