In today’s fast-paced digital retail landscape, staying ahead of consumer needs is crucial for success. The emergence of artificial intelligence (AI) has enabled GCash, the country’s largest cashless ecosystem, to help brands maximize business growth by leveraging AI’s power.
During its fourth bi-annual GCash Insider event held at the BGC Immersive in Taguig, GCash showcased its latest AI-powered B2B solutions under the theme “Spending in the New Era of AI.” GCash for Business Partner Solutions demonstrated how data-driven marketing could help businesses implement hyper-personalized strategies by targeting specific customer segments and gaining deeper insights into customer needs through AI technology.
“GCash has become a trusted companion and symbol of convenience for millions. Driven by innovation, customer-centricity, and data-driven insights, we are redefining meaningful customer engagement,” said Winsley Bangit, GCash Head of New Businesses. “Through GCash Insider, we explored AI-driven marketing innovations, revolutionizing customer segmentation and engagement.”
GCash for Business Partner Solutions offers brands exclusive, timely insights into relevant consumer trends based on unique transaction data. GCash and industry experts discussed the importance of AI technology in business, emphasizing how it can future-proof solutions.
“AI has transformed marketing, especially in targeting, copy and visual development, and performance evaluation. AI leverages data to accelerate marketing by fully utilizing digital channels available today,” said Claude Gomez, GCash Head for Marketing Strategy and Insights.
Moreover, GCash for Business Partner Solutions provides effective marketing and data solutions, including Ad Solutions, Promo Solutions, Identity Solutions, and Green Solutions, to help businesses thrive in the digital age.
“At GCash, we have over ninety-four million users engaging with the app multiple times a day for various services, from payments to investments to insurance. This data allows us to enhance customer experience through hyper-personalization, improve operational efficiency and campaign performance, and gain access to data-powered solutions and real-time insights,” said Neil Trinidad, GCash Chief Marketing Officer.
“The adoption of AI technology in our digital ecosystem demonstrates GCash’s commitment to innovation. Our partners can leverage these capabilities through our solutions to capitalize on AI’s power and future-proof their businesses in an ever-changing market landscape,” added Kay Lagman, GCash Partner Investment and Marketing Head.
