Get ready for the iPhone 11 on Sept. 10.
Apple sent invitations to the media on Thursday for its next big product launch. It plans to introduce its newest devices and services at 10 a.m. PT at the Steve Jobs Theater in Cupertino, California.
The iPhone may be a tougher sell this year. Apple isn’t expected to change the basic design of the device, making it the first time the iPhone’s had the same look for three years in a row. At the same time, rivals are introducing phones with flexible screensand with 5G — two innovations not found in Apple devices. Many people are looking toward 2020 for big iPhone changes.
Offering a lower-price-point flagship could help Apple appeal to consumers who have been put off by increasing prices on the high-end units, which have routinely topped out well over $1,000. It could also help Apple in increasingly important markets like China and India, which currently stand as numbers one and two in global smartphone sales, respectively.
A number of new features have been rumored for the new handsets, including a triple-camera array with an ultra-wide lens, a new A13 chip and wireless power sharing à la the Samsung Galaxy series, which would fit nicely alongside the latest AirPods. This being Apple’s last big hardware push before the holidays, there’s sure to be plenty more on the docket, as well.
I’ll be RSVPing as soon as I’m done with this post, so we’ll see you on the ground in Cupertino September 10 at 10AM sharp.
