There’s a social media analytics tool out there that best suits your business. But before you decide, ask yourself the following question:
How big is your budget?
Some tools come free, or have a “freemium” model that offers a free trial, while others come with a fee
How much do you want to know?
Services can range from simple tracking and monitoring to more complex data and analysis
What social media networks do you use?
Some tools focus on specific social media platforms. You may prefer to use ones with features that are tailored specifically to social accounts you already have.
Do you want to multi-task?
You may also connect two analytics tools for a more comprehensive analysis. Iconosquare, for example, offers metrics to measure the performance of an instagram account; it can also be connected to Hootsuite, a social media dashboard that allows users to manage multiple social media platoforms.
