There’s a social media analytics tool out there that best suits your business. But before you decide, ask yourself the following question:

How big is your budget?
Some tools come free, or have a “freemium” model that offers a free trial, while others come with a fee

How much do you want to know?
Services can range from simple tracking and monitoring to more complex data and analysis

What social media networks do you use?
Some tools focus on specific social media platforms. You may prefer to use ones with features that are tailored specifically to social accounts you already have.

Do you want to multi-task?
You may also connect two analytics tools for a more comprehensive analysis. Iconosquare, for example, offers metrics to measure the performance of an instagram account; it can also be connected to Hootsuite, a social media dashboard that allows users to manage multiple social media platoforms.

Which social analytics tool is for you?
  • Al Sherwin Ramos Yeo

    Sherwin is the innovator, he creates and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. Being a Digital Strategists, he is your go-to guy for the latest in the technological world. Sherwin ensures to be updated and figures out what's next

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