India’s biggest beer, Kingfisher, created the “Beer Coaster” on Oculus Rift where they took fans on the ride of their lives to score a free beer for those whose pulses raced the fastest, with the beer emerging automatically from the Good Times Dispenser during the installation. As brands and agencies around the world experiment with Oculus Rift for marketing and advertising in 2015, we’ll be following the experiences they create and posting them here. I think there will be a divide between game-focused experiences and interactive film experiences for Oculus, and can’t wait to see whats going to come out! Looking years ahead when the Oculus is a standard accessory like say, headphones, its going to be a rich playground!
Kingfisher: The Oculus Rift Beer Coaster
