Dr. Donald Patrick Lim is the Chief Digital Officer of ABS-CBN Broadcasting Corporation. Prior to his current role, he served as Chief Innovation Officer of McCann Worldgroup Philippines, one of the country’s largest advertising agency, and Managing Director of the digital arm of McCann, MRM Manila, 2011 4As Agency of the Year for Digital Excellence and Campaign Southeast Asia Philippine Digital Agency of the Year. Before McCann, he was the former President and CEO of Yehey! Corporation, one of the Philippines’ top digital marketing holding company, and also President and CEO of Media Contacts Manila, winner of 2009’s Media Agency of the Year, and a product of a joint venture company between Yehey Corporation and Europe’s largest interactive conglomerate Havas Digital.
http://www.donald.ph/
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| Image courtesy of ABSCBN news |
Donald Lim on transferring to Inquirer
“What do you want to handle? … I don’t even know… just give me the toughest job”
2010 interview by Fritz Capulong
“I want the toughest job… because that is where I have no competition”
Education
“When you educate yourself it’s not only about intellectual stimulation… it’s how you are as a person”
Why did you take up doctorate? when you are already successful?
“You realize after the MBA … you already know everything … you also see everyone under you taking MBA… and if you have a MBA and they have a MBA…everyone is the same level, so how do you make sure you are one step ahead of everyone..”
“There’s no business ROI in digital marketing, given the way we interpret ROI”
“Kailangan, there is an assumed awareness then digital can work it’s magic”
“You have to accept the fact that digital is the future… and in fact I always tell them digital is not the future, it’s the present”
“Consumers today are very wired. They don’t call. They just go on Facebook and rant there,”
“One of the biggest mistakes is how many corporations are viewing social media as a means of selling their products when social media is more of introducing their products”
Videos of Dr.Donald Lim
