Kwoller — a play on the word “koala” — is a new app that lets users sort through clothes and ultimately buy them (by connecting them to the merchant’s site), by using a swipe of the finger to page through outfits. If the shopper is interested in the item, they swipe right — a swipe to the left will discard it. The screen also displays the brand and price of each item.
Co-founders Tim Bernal and Brian Louko combined their fashion knowledge and financial backgrounds to take on an easier, creative approach to online shopping.
“We saw app after app that basically took a desktop experience and crammed it onto a small screen, resulting into a terrible shopping experience,” Bernal told Mashable. “We knew simplification is a recurring theme in mobile and saw a huge opportunity to simplify mobile shopping.”
Kwoller doesn’t allow users to purchase items directly, but instead links them to the brand’s website. It discovers different clothing options via an aggregation tool that scopes out various brands, including Banana Republic, Urban Outfitters and Forever 21. As with other smart technologies, the app becomes more familiar with the users’ preferences in time and generates suggestions accordingly.
For now, Kwoller is geared only toward women’s fashion, but the startup is looking to expand into menswear and other areas of retail. Bernal said the team first wanted to target a demographic already making shopping a social event.
“Men tend to make purchases in a social vacuum, whereas women are more apt to take a more consultative approach towards purchases,” he said. “And we want to create a network around this.”
The app also allows users to swipe up to share their shopping successes on social media outlets like Twitter.
Download here: https://itunes.apple.com/us/app/kwoller/id860216314?ls=1&mt=8
Full demo from techcrunch
