“Microsoft has once again reorganized its management structure, marking yet another strategy shift for a company that has a very mixed track record in restructuring its business operations.” – CNN
Microsoft has been struggling in the tech world for quite a while. I think the last successful product they have launched was the Windows 7. They have been trying to enter into the mobile phone business and partnered with Nokia, but still they still have a lot of catching up to do.
The new strategy will be called “One Microsoft”, according to a memo Ballmer sent to his employees.
“Today, we are announcing a far-reaching realignment of the company that will enable us to innovate with greater speed, efficiency and capability in a fast changing world. Today’s announcement will enable us to execute even better on our strategy to deliver a family of devices and services that best empower people for the activities they value most and the enterprise extensions and services that are most valuable to business. This company has always had a big vision — to help people realize their full potential. In the earliest days, it was by putting a PC on every desk and in every home. We’ve come farther than we could have imagined. The impact we have collectively made on the world is undeniable, and I am inspired when talented new hires say they chose Microsoft because they want to change the world — that’s what we do today, and that’s what we’ll do tomorrow.”
Full Memo: http://www.microsoft.com/en-us/news/Press/2013/Jul13/07-11OneMicrosoft.aspx
Another fallout from all the management changes is that rising-star executives at the company have often been fired or quit as a result of the shakeups. Numerous heir-apparents to Ballmer, including Ray Ozzie, Bob Muglia, Steve Sinofsky and Craig Mundie have left over the past several years — and not always on the best of terms.
So as Ballmer solidifies his leadership of Microsoft by instituting his latest vision, the short-term plans for the company become clearer, but the long-term outlook perhaps becomes even cloudier.
“As long as Ballmer wants to hang onto the position, there will be very little substantive change,” DiDio said. “And yes, many financial industry analysts and shareholders feel that is a big problem.”
