It’s official! a new partnership of ANC and Yahoo Philippines!
The section will go live on July 22, with intensive coverage of President Benigno Aquino’s State of the Nation Address.
With this partnership, Yahoo! Philippines, which has a daily average user base of 2.1 million, expects a boost in the number of users.
Kate Delos Reyes, country manager and country editor Yahoo Philippines, said with the ANC partnership, Yahoo expects to increase its user base “multiple times” in the next few months.
“It’s actually the first for Yahoo outside of the United States… We have similar partnerships from other media organizations and this is the first time we are replicating a similar partnership outside of our headquarters,” she said. Yahoo! has a content partnership with ABC News in the US.
ABS-CBN Integrated News and Current Affairs (INCA) chief Ging Reyes said ANC is blazing the trail once again with its partnership with Yahoo.
“The team will ensure that the very best of ANC’s on-air content will reach Yahoo! Philippines’ large base of 2 million daily users – from the freshest news to exclusive news to special features. ANC’s core strength has always been it’s ability and commitment to deliver round-the-clock news to viewers in and outside of the Philippines,” she said.
Delos Reyes said ANC and Yahoo share the same vision of bringing fast and accurate news content.”This partnership is a true online and on-air collaboration that aims to reinvent how consumers access news across screens,” she said.
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ANC & Yahoo partnership!
