How do you encourage people to eat breakfast?
Well Dunkin’ Donuts in Korea, started a campaign encouraging people to eat breakfast.
Here’s how: The app acts like an alarm clock, but once the alarm triggers, users can choose breakfast items they want from Dunkin’ Donuts and then the app will start to count down. Users are expected to arrive at a Dunkin Donuts store within three hours. Once at the store, the app will detect Dunkin Donuts’ inaudible sound signal to trigger a “mission complete” message and create a coupon that gives them a discount on the items they want.
Dunkin’ Donut Korea – Breakfast Campaign
