Facebook is really boosting up their Ad program. Apparently Facebook profiles isn’t enough anymore for FB taregeted Ads.
Facebook will be launching new features next week that allow advertisers to target their ads to customers based on contact information that the advertiser has already collected. It’s a way for businesses to connect their Facebook ads with the customer lists they may have built up elsewhere.
–Techcrunch
The idea is that advertisers hand over that data to Facebook, which will match with the user data it already has. So, say, Virgin America could advertise to people who have already flown on the airline. Both data sets are supposed to be “hashed” before they’re matched, which should mean neither Virgin nor Facebook would actually know the identity of the people being targeted.
-Allthingsd
