This has long been delayed but it’s still worth the post.

Augmented Reality has always been floating around with so much ideas but no concrete implementations yet. SM is one of the first that I have seen to use Augmented Reality, Mobile, GeoLocation all in one project.

From: http://unasalahat.wordpress.com

How does this work?

You simply do the ff:

  1. Download app through Apple App store or Google Play
  2. Go to SM Malls
  3. Catch the butterflies you will see
  4. Convert them into freebies

The butterflies are only available in selected SM Malls.
Promo period is from May 5 – June 30, 2012.

View full mechanics here

SM Malls now equipped with Augmented Reality! iButterfly!
  • Al Sherwin Ramos Yeo

    Sherwin is the innovator, he creates and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. Being a Digital Strategists, he is your go-to guy for the latest in the technological world. Sherwin ensures to be updated and figures out what's next

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