I have been looking into Foursquare since early last year and a lot has been changed. I always though that claiming venues and getting the Foursquare sticker was fun. Of course, the campaigns you can create was limited to what Foursquare would offer.
Apparently Smart invested a big amount for having it’s own Foursquare badge, it is also the first time to have a Philippine Foursquare badge. What a way to introduce this concept through Lady Gaga’s(details here) concert happening first at SM Arena.
To give you an idea of how much investment Smart made, Foursquare charges $25,000 a month for having your own badge with a minimum of 3 months commitment, that makes it at least $75,000 investment (roughly Php 3.2 million).
This is definitely a breakthrough for Foursquare in the Philippines, Users have been using Foursquare to share their location through check-ins but establishments are not really maximizing these customers checking in. Maybe it’s time we see more Foursquare promos and probably more Foursquare badges!
Thinking of having you own badge? Check out details here.
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