SM recently release their own version of loyalty, a loyalty made specially for the movie lovers.
I never though that the turnstile entrance would be the key to completing the e-Plus card of SM Cinema.
Starter kit costs Php 300, which includes the ff:
- E-Plus card
- Popcorn
- Drink
- Movie pass
- Premium item
Benefits:
- Free Upsize of drink everytime you purchase at snacktime
- Reload and get a meal credit to avail a popcorn and soda
- 50% Discount on Select Movies
- Special Lane at the ticket booth when you reload
- An e-PLUS Booth at SM Cinema Branches nationwide for your queries and concerns
- Get to buy tickets in advance
It’s definitely one of the first for the movie industry, and it’s just in time for the upcoming movies! SM is getting ready for the market where transactions would be “cashless”. Loyalty platforms would be not just a mode of earning points but also a channel for payment options.
More details here: http://www.smcinema.com/smcinema/?p=2023
Oh great job. I like it so much.
Thanks a lot.