Facebook is beefing up their mobile strategy. With the recent acquisition of Instagram, they now have just acquired Tagtile, a mobile loyalty based platform.
At the same time, Facebook just recently launched their “Facebook Offer Beta”. Facebook Offer is still limited to some countries.
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This will surely compete with Foursquare. For a while Facebook started the checkin feature without the reward system. Now Facebook is ready to compete head to head with Foursquare as they launched a beta version of their “offers”. With millions of Facebook users, a loyalty platform would surely be an interesting thing for Facebook to do.
Facebook now a loyalty platform?
