Date: Aug 1 ,2020 (Saturday)
Time: 2:00 – 5:00 PM
Venue: Via Zoom, Google Meet, Facebook Live
Overview of the ecommerce industry
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- Review of Leading eCommerce players: Alibaba, Amazon, Shopee and Lazada
- Understanding the business of eCommerce
- Different types of ecommerce
- Drop shipping – How you can start dropshipping for as low as Php 8,000
- Marketplace – How do you start as a Lazada merchant?
- Online Store
- Subscription model
- Group buying sites
- GrabFood / Lalafood/ Others
- Others
Starting an online business/store during this pandemic?
- What products/services is good to start with the new normal?
- How much do I need to spend starting my own online store?
- Do I need to know programming to create my own online store?
Setting up and managing your online store
- How to choose the right ecommerce platform
- Magento
- Shopify
- Woocommerce
- Others
- External partners
- Payments methods
- Logistic
- Hosting solutions/Service providers
- Operating your online store
- Warehousing, inventory, etc
- Customer support
- Policies/FAQ you must be prepared of
Digital Marketing for an eCommerce business
- Email marketing
- Social media
- Website optimization/UX best practice
- eCommerce formulas you need to know
Round Table Discussion
Things I wish i knew before starting an ecommerce business
- Top 10 challenges you will encounter setting up your first online store
- How to cope up with ecommerce barriers in the Philippines
- Scaling your ecommerce business
Early Bird Rate: Php 700 (until July 25 ,2020 only)
Buddy Rate: Php 1,200/2 or more
Regular Rate: Php 1,000
Frontliner, Teacher, Student, Covid Survivor Discount: Php 750 (provide valid ID or proof of enrollment on event day)
Resource Speaker:
Al Sherwin C. Ramos Yeo
Chief Digital Officer
Techglimpse Digital Marketing
Linkedin Profile
Sherwin is the Digital Operations Manager of the Sky Plus Print Services Corporation. He is also the current Chief Digital Marketing for Medicaorganics Philippines. Prior to his current role, he is the Ecommerce head of ABS-CBN Corporation, and before that, as Systems Analyst of KFC Food Group Philippines.
His core strengths are rooted in innovations, marketing and analytics.
Graduated from De La Salle University with a degree on Information and Communication Technology Management. He also took up several certifications from University of Pennsylvania – The Wharton School, SPACE Program La Salle Graduate School, Google, Hubspot, Udemy and more.
He is also the founder of TECHGLIMPSE, which is a tech and digital marketing blog.
Previous Workshops:
- Bricks to Clicks: eCommerce Workshop – Feb, 2019
- 14th iBlog – Nov 2018
- Araneta Center – Quarter Planning – July 2018
- Digital Marketing Strategies for Business Success Batch 2 – Sept 2018
Bricks to Clicks: eCommerce Workshop – July 2018 - Digital Marketing Strategies for Business Success – May 2018
- Digital Marketing Summit 2015 – Luxent Hotel Immersion – June 2015
- ENTREPRENEUR’S FORUM: Creative Digital Marketing Strategies – Aug 2015
- Millenial Entrepreneurs: Digitizing and Innovating torwards the future Mapua Makati – Industriy Immersion (Clark Pampanga) – June 2015
Workshop Topics:
Building your first online store
This 2019 start your ecommerce journey and learn how to make your online store profitable. We will help you build and run your online store from the platform you will use, payment channels, courier partners, and later on making sure all your partners and platforms chosen will be integrated into one website. Different businesses have different approach on eCommerce, it’s not an one size fits all eCommerce template.
What is next for eCommerce?
How has ecommerce evolved? from group buying sites, instagram shops, online shopping, marketplace, buy and sell and more. We look deeper from a single channel approach to a omni channel ecosystem.
Business case
Brands have already captilized on digital as part of their marketing strategy. Let’s look at some case studies that made it to the top from Blendtec, Coke, Cebu Pacific and more!
