Date: Feb 09, 2019
Time: 1:30 – 5:00 PM
Venue: Torre Venezia, 170 Timog Avenue Quezon City
Digital Marketing Strategies for Business Success
Bricks to clicks: Building your first online store
Overview of the ecommerce industry
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- Review of Leading eCommerce players: Alibaba, Amazon, Shopee and Lazada
- Understanding the business of eCommerce
- Different types of ecommerce
- Drop shipping
- Marketplace
- Online Store
- Subscription model
- Group buying sites
- Others
Setting up and managing your online store
- How to choose the right ecommerce platform
- Magento
- Shopify
- Woocommerce
- Others
- External partners
- Payments methods
- Logistic
- Hosting solutions/Service providers
- Operating your online store
- Warehousing, inventory, etc
- Customer support
- Policies/FAQ you must be prepared of
Digital Marketing for an eCommerce business
- Email marketing
- Social media
- Website optimization/UX best practice
- eCommerce formulas you need to know
Round Table Discussion
Things I wish i knew before starting an ecommerce business
- Top 10 challenges you will encounter setting up your first online store
- How to cope up with ecommerce barriers in the Philippines
- Scaling your ecommerce business
Super Early Bird Rate: Php 1,500 (until Dec 20, 2018)
Early Bird Rate: Php 1,800 (until Jan 10, 2019)
Regular Rate: Php 2,300
Walkin Rate: Php 2,500
Student Discount: Php 750 (provide valid ID or proof of enrollment on event day)
Register here: (includes food, Slide Presentation, certificate)
*payment via BDO Bank Deposit, Account name: Al Sherwin Ramos-Yeo, Account Number: 001240121588
Download your Social Media Advertising Guide here
Workshop Topics:
Building your first online store
This 2019 start your ecommerce journey and learn how to make your online store profitable. We will help you build and run your online store from the platform you will use, payment channels, courier partners, and later on making sure all your partners and platforms chosen will be integrated into one website. Different businesses have different approach on eCommerce, it’s not an one size fits all eCommerce template.
What is next for eCommerce?
How has ecommerce evolved? from group buying sites, instagram shops, online shopping, marketplace, buy and sell and more. We look deeper from a single channel approach to a omni channel ecosystem.
Business case
Brands have already captilized on digital as part of their marketing strategy. Let’s look at some case studies that made it to the top from Blendtec, Coke, Cebu Pacific and more!
Registration Fee
(includes food, ,slide presentation, certificate)
Super Early Bird Rate: Php 1,500 (until Dec 20, 2018)
Early Bird Rate: Php 1,800 (until Jan 10, 2019)
Regular Rate: Php 2,300
Walkin Rate: Php 2,500
Student Discount: Php 750 (provide valid ID or proof of enrollment on event day)
Register here: (includes food, Slide Presentation, certificate)
Who Should Attend
Business owners, Exploring opportunities in digital, Digital Marketing Service Providers and those involved in digital marketing and advertising, CMOs, Brand Marketers, Category Managers, Advertising Managers, Digital Directors, Agencies, Publishers, Media, Telcos, Content Providers, Bloggers, E-Commerce Entrepreneurs, Suppliers, Government, Academe.
Our previous events can be found here:
Digital Marketing Strategies for Business Success
Bricks to clicks: Building your first online store
Resource Speaker:
Al Sherwin C. Ramos Yeo
Chief Digital Officer
Techglimpse Digital Marketing
Linkedin Profile
He is the founder of Techglimpse. Overall editor in chief for Techglimpse – Tech News and Digital Marketing Consultancy. Currently part of the startup SKY PLUS PRINT, heading Philippine operations of the web to print business.
He worked at ABS-CBN Corp. as a eCommerce Head for the retail arm. Part of his achievements is establishing the eCommerce business in ABS-CBN. Driving sales increase of more than 100% after 1 year of operations. Introduction of digital synergies with the different online properties of ABS-CBN.
He also worked as a DIGITAL MARKETING STRATEGIST, AYANNAH SOLUTIONS. Design, implement and manage digital marketing programs focusing on building awareness and customer acquisition. Analyze and report program performance; provide results and recommendations for improvement and new programs.
Register here: (includes food, handouts, certificate)
*payment via BDO Bank Deposit, Account name: Al Sherwin Ramos-Yeo, Account Number: 001240121588
