The Importance of Social Media in Ecommerce [Infographic]

The Importance of Social Media in Ecommerce [Infographic]

How should you market your Ecommerce website? Where should you focus your marketing and sales efforts? Prima Software put together the infographic below which shares five fascinating stats that prove the growing value of social media in your Ecommerce marketing

Lazada goes premium with LAZMALL, fights fakes with first ‘mall’

Lazada goes premium with LAZMALL, fights fakes with first ‘mall’

MANILA — Shopping app Lazada on Friday launched what it called a “shopping mall,” targeting premium shoppers while cracking down on fakes in the online marketplace. Items sold on LazMall are “100 percent guaranteed authentic” where the brands themselves identify

2017 year end review Philippines eCommerce

2017 year end review Philippines eCommerce

Last year, The Philippine Roadmap for Digital Startups (a government initiative to spur innovative startups) supported and helped launch a number of incubators and accelerator programs. Some of these include the AIM-Dado Banatao incubator, Startup Village, Voyager Innovations, and the Google Launchpad

16 biggest bankruptcies of the ‘retail apocalypse’ of 2017

16 biggest bankruptcies of the ‘retail apocalypse’ of 2017

2017 hasn’t been an easy year for the retail industry. More than 6,400 store closures have been announced so far this year. Mall traffic has dropped, and retailers such as Payless, Rue21, and Toys R Us have struggled to compete with ecommerce rivals. For some

Philippine’s eCommerce landscape vs International players

Philippine’s eCommerce landscape vs International players

Companies from small and medium enterprises (SME) to giant corporations are shifting to e-commerce to broaden their consumer base despite Philippines’ “mall culture”. The Philippine e-commerce has the lowest retail e-commerce sales share against SEA markets but shows potential with

Your checklist to starting your first online store!

Your checklist to starting your first online store!

Congratulations and you have finally decided to pursue your journey towards ecommerce! It is one of the most exciting times but at the same time the most challenging phase of starting your online store. I have worked with different online

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