Social media has been one of the favorite go to “digital marketing” strategy for most business. Small businesses would often create a social media account immediately. But there are times making social media accounts may not the best form of
Understanding Conversion Rate Optimization : Beginner’s guide
May 6, 2017Let’s start with defining what a Conversion Rate is. Conversion rate is simply getting the percentage of your goal (sale,sign ups, registrations,etc) over the number of visitors. The higher conversion rate you get, the better returns for your objective. So
Learnings from Jonathan Yabut in the age of digital
April 29, 2017I’ve been following Jonathan Yabut since the apprentice asia days. Been hooked to that specific season and since then followed his career after apprentice asia. A little background of Jonathan Yabut, prior to Apprentice Asia, he was with GXS as
10 things I learned during the IMMAP’s Digicon Power of X!
October 15, 2016This year marks the 10th year of IMMAP, so Donald Lim, like he would say, would make things a little bit more challenging. Inviting 161 speakers around the globe, holding it in one of the biggest venue there is, PICC,
Things I wish I knew before starting an e-commerce business
October 19, 2014Running an e-commerce business is not as easy as it may look. Most people would probably think how hard can it be? setup the website and wait for the sale to happen, that’s what I thought at first! I am